Your organization builds products.

A product is, simply stated, any source of value for your customers. It can be a service, a phone, a candy, a Cloud Platform for B2B apps.

Value means providing benefits to your customers

Your organization has the following :

A new great idea, a vision for a new Product
A solid strategy in place
Ridicolously smart people
An inspiring, principle-centered, strong management team
A great infrastructure in place
An hard-working, dedicated team
A robust yet very feasible plan
A very welll working and well managed Agile methodology, since 2003

Then you ship the product.

Your customers don’t like it. They don’t buy it.


Your dream organization  has been successfully, faithfully rigorously executing a plan to achieve failure (Eric Reis, The Lean Startup)

This is why I spend every day of my week helping organizations to make sure they know their customers, their buyers, the problems they have and that we can help with our current and future products.



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