Lean, Agile, Nimble and ready to rock. Or to fail? Part1

READY TO ROCK

Our business is creating software products. We know that “Value” means “providing Benefits to the customers”.

By Product we simply intend “any source of value for customers”.

Now, we are at a time where everybody here at tecnotec13897 is extremely excited for the following reasons

  • We got a new, great idea, a vision for a new product that we believe it will be a groundbreaking innovation
  • We are proud of what we plan to release to the world. It will improve many things
  • We have got a solid strategy in place
  • Our team is composed of very smart people who work very well together in a self-directed manner
  • We are thankful for being able to count on an inspiring, principle-centered, strong management team
  • We know that success depends on the ability to learn how to make repeatable what we have done so far
  • We have put great infrastructure in place to open the road for scaling up when it’s time
  • We have a robust yet very feasible and crystal-clear business plan that has been happily signed off by all stakeholders
  • We have a very well working and well-managed Agile methodology in place, since 2003 and we are now using Lean Agile

We have built our product.

We have tweaked it, fixed some issues, added a few features and shipped again

The conclusion we have to draw is always the same

Our intended customers don’t like our product

They simply won’t buy it

– o –

Using Eric Ries’ words,

we have

successfully

faithfully

rigorously

executed a plan to achieve failure

WHY?

Because we did not know what our customers wanted

Or, worse, what they actually needed

We did not know who our customers were supposed to be

How are they rewarded in their job, what’s their environment like. What are their top-of-mind issues.

What problem they have. How critical that is. How urgent is for them to solve it. How pervasive is that problem in the market of customers we intended to sell our product into

How are they rewarded in their job, what’s their environment like. What are their top of mind issues. What problem they have. How critical that is. How urgent is for them to solve it. How pervasive is that problem in the market of customers we intended to sell our product into

We did not know about them. What they love, what they hate, what is a perfect day for them, what they are afraid of.

We did not know how they buy, when they research what, how do they get the information they seek about the problems they want to solve

Instead of focusing to the landing field, we were piloting a plane focusing to ourselves or to other non-landing related targets.

Have you ever been there? Please share your story

This will be the topic of my talk at Better Software 2012

http://www.bettersoftware.it/2012/programma

 

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