What I hear often in product companies

Here is what I often hear in product companies. Guess which is the most common one?

  1. I want the confidence that my product goes where we want it to go. I don’have it today.
  2. The product does not sell! What’s wrong? How to fix that?
  3. The product sells but not enough in this segment
  4. Going up (or down)market: what the product should be like? How much it will cost me?
  5. Going global: what the product should be like? How much it will cost me?
  6. Need guidance for the next generation of products. We have a new vision to achieve. We need help
  7. How do I make sure that what we are building is right? We have invested a lot!
  8. Is there a way to tell whether my requirements will deliver against the expected product?
  9. Is there a solid, simple way that is able to tell my company “you are following the right direction” (or  at least the one you have decided to set)
  10. How to build roadmaps that serve business goals? (vs. good-looking, time-consuming slideware with unrealistic, wishful milestones ?)
  11. Marketing people produce tons of sales tools, brochures and presentations. But my sales people say “they are useless” and don’t use them. What’s wrong?
  12. I want that my sales people sell what we must sell, not what it is easiest for them to sell, and I need marketing to support that.
  13. There are a lot of ideas, inputs from sales and pressures from individuals about “top, critical priorities”. Or… “we won’t sell without this or that”. I want to make sure we do the right product for the business. I want clarity.
  14. We spend a lot of time debating features with development. Often it sounds like a war between opinions and I am not able to help much. I want to make sure we have someone driving our offering for measurable benefits for my business. I do not want fights!
  15. We spend way too much energy toward several directions without getting the expected results, our competition is killing us. Time for change. but.. change what? Where do I start from?
  16. Every decision we make is an ordeal. Not to mention fights, politics and internal wars.  I want my line managers to be more aligned, efficient, with clear, shared goals in mind (the same ones).  A sort of “autofocus” mechanism that points to my business’ priorities
  17. I need a methodology that allows me to make informed, intelligent decisions that do not take into account personal agendas and internal politics

What are the ones that are more familiar to YOU?

Annunci