Here is what I often hear in product companies. Guess which is the most common one?
- I want the confidence that my product goes where we want it to go. I don’have it today.
- The product does not sell! What’s wrong? How to fix that?
- The product sells but not enough in this segment
- Going up (or down)market: what the product should be like? How much it will cost me?
- Going global: what the product should be like? How much it will cost me?
- Need guidance for the next generation of products. We have a new vision to achieve. We need help
- How do I make sure that what we are building is right? We have invested a lot!
- Is there a way to tell whether my requirements will deliver against the expected product?
- Is there a solid, simple way that is able to tell my company “you are following the right direction” (or at least the one you have decided to set)
- How to build roadmaps that serve business goals? (vs. good-looking, time-consuming slideware with unrealistic, wishful milestones ?)
- Marketing people produce tons of sales tools, brochures and presentations. But my sales people say “they are useless” and don’t use them. What’s wrong?
- I want that my sales people sell what we must sell, not what it is easiest for them to sell, and I need marketing to support that.
- There are a lot of ideas, inputs from sales and pressures from individuals about “top, critical priorities”. Or… “we won’t sell without this or that”. I want to make sure we do the right product for the business. I want clarity.
- We spend a lot of time debating features with development. Often it sounds like a war between opinions and I am not able to help much. I want to make sure we have someone driving our offering for measurable benefits for my business. I do not want fights!
- We spend way too much energy toward several directions without getting the expected results, our competition is killing us. Time for change. but.. change what? Where do I start from?
- Every decision we make is an ordeal. Not to mention fights, politics and internal wars. I want my line managers to be more aligned, efficient, with clear, shared goals in mind (the same ones). A sort of “autofocus” mechanism that points to my business’ priorities
- I need a methodology that allows me to make informed, intelligent decisions that do not take into account personal agendas and internal politics
What are the ones that are more familiar to YOU?